Brand Identity Services

At FMI, a well crafted brand goes far beyond a unique logo design or a clever slogan.  In developing and implementing new brand opportunities, our focus is to evaluate industry participants and provide optimum brand positioning.  Lastly, we strive to provide a targeted customer experience that is highly effective, predicable, scalable and an effective use of marketing and management resources.  

Our approach begins by researching and establishing the core values into a credo, the basis of a root identity.  Once completed, we utilize our proven BrandOn™ methodology, which includes defining brand essence, evaluating equity, creating umbrellas, and moving on to create new positions for brands or to revitalize them.   We provide comprehensive strategies in bite-size steps and the support to carry through branding plans.