Brand Development

Is your brand central to your user experience?  Standing out in today’s financial saturated world is competitive and challenging.  Want evidence? Take a look at any magazine, television show, city block or surf the internet.  The number of financial marketing offers and sales pitches is simply staggering, in order to engage your users you have about 3 seconds before a decision is made to commit or to click away.

Whether you know it or not your customers are having a “brand experience” when they interact with your site, products, services or message.  At FMI we delve deep into the strategies that define, promote and deliver long term viability of your brand. Our assignments range from creating a product families, subbrands to entire corporate rebranding efforts for web, financial product and financial print materials. As a partner to your organizations growth strategy we ensure your brand meets your client’s sophistication levels, perceived qualitative feelings and is in tune with regional or other cultural perceptions.

The bottom line is that good brands reaffirm the message your content already says.  Its our job to make sure you reach your target market, to make your message stick. Our services include:

Logo development
Web and print marketing collateral (annual reports, trade show, sales kits)
Development of identity guides
Product messaging testing
Customer focus groups